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Qualitative Research Using Social Media 1st edition
Time: Oct 24.2022

1st Edition

Qualitative Research Using Social Media

By Gwen Bouvier, Joel Rasmussen

Copyright Year 2022

Published March 29, 2022 by Routledge

214 Pages 73 B/W Illustrations

Table of Contents

About the authors

Chapter 1: Introduction

Chapter 2: Qualitative Content Analysis – text and speech-based material

Chapter 3: Qualitative Visual Content Analysis

Chapter 4: Analyzing social media language with critical discourse analysis

Chapter 5: Multimodal Critical Discourse Analysis

Chapter 6: Multimodal Narrative Analysis of Video Clips

Chapter 7: Online Ethnography

Chapter 8: Focus Group Interviews

Chapter 9: Conclusion





Gwen Bouvier is a professor at the Institute of Corpus Studies and Applications, Shanghai International Studies University, China. Her main research interest is digital communication, specifically civic debate and activism on social media. Professor Bouvier's publications have drawn on critical discourse analysis, multimodality based on social semiotics, and online ethnography. She is the Associate Editor for the journal Social Semiotics.


''An indispensable guide for those who want to learn about, and practically undertake, qualitative social media research of popular platforms.'' —Professor Per Ledin, Södertörn University and author of Doing Visual Analysis, From Theory to Practice

Bouvier and Rasmussen provide an informative, clearly written and indispensable guide for readers investigating social media data or contemplating doing so. A welcome handbook for all research methods courses that seek to remain informed and up to date. —Paul Cobley, Professor in Language and Media, Middlesex University